Amanda Brinkman was getting increasingly exasperated watching one of the 2016 presidential debates when she heard Trump utter the words, "such a nasty woman" to Hillary Clinton. Angered into action, she mocked up a quick T-shirt design of the phrase and uploaded it to social media. But the phrase resonated more than she could have imagined, and by the time she went to bed, she had already sold 50 T-shirts via her online store. Her response at the time, "I'll figure out how to actually make and ship these shirts tomorrow morning", became suddenly more urgent when she woke up to 10,000 orders.

As a one-woman hobby-ist she had no infrastructure to complete the mammoth order, but the news from Shopify that she would have to pay $12,000 in refund transaction fees if she didn't force her into action. After filling a same-day petition to get a business license she had to think on her feet whilst rapidly scaling the business. Today her company Shrill Society is her full-time business, producing ethical feminist clothing and raising hundreds of dollars for charities such as Planned Parenthood, ACLU and She Should Run.